A combination of Artificial Intelligence, Augmented Reality, Virtual Reality and Internet of Things will change the native advertising landscape. Native advertisements, banners, and posters are not going to be influential anymore. Soon, advertisements are to be viewed as a digital companion that reminds us things to buy, teach us a history lesson and help us choose a medicine based on symptoms.
Unbelievably, Advertisements and Marketing strategies are the outcomes of human behavior analysis. With more than millions of posts on Facebook and tweets on Twitter, it has become easy to understand the social activity of every individual. Every word, post, image, reaction and every emoji help in behavioral analysis. Tracking the location-based information from the mobile phone, transactional data from debit and credit cards and other digital information reveals the motive of every customer.
We are moving towards the time where smartphones are not just a device to make a phone call but have become a digital journal that makes personal data public. Your life’s activities are converted into bits and bytes. The digital journal becomes the ‘data’ for advertisers and marketers.
When Amazon and Flipkart make ‘suggestions’ for your shopping pleasure based on your search behavior through algorithms and data, Imagine a larger dataset.
Technology implementation and constructive algorithms are applied to fetch digital information. Sooner or later, the advertisers and marketers will have a better understanding of the consumer market, preferences, and the choices than the customers themselves.
Role of Artificial Intelligence in Advertising
AI in advertising simplifies the data based on specific algorithms without violations of personal privacy. It can be programmed to fetch results based on data, algorithm and customer’s choice. The transparent algorithm, accurate data and customers need are the important criteria that establish excellent AI practice in advertising and marketing. AI also shares accurate competitive data. It can collect an inventory of creative ideas of competitors especially the ones that performed well giving brands a competitive edge.
Role of Augmented Reality & Virtual Reality in Advertising Virtual Reality and Augmented Reality might sound similar, but they are not the same. Virtual reality takes you to a new world, which is far from the present. Whereas, Augmented reality adds a new digital layer to the reality. It helps you to feel the digital world in a real environment in an enhanced way.
AR gives advertisers and marketers an opportunity to create innovative ads and campaigns that integrate digital and real world together. AR gives advertisements an immersive platform to tell a story. It directs people to experience the product or services through a game-like feature. It comes with the untapped potential to reach an audience in a better way. AR’s focus is on keeping the audience engaged and entertained through the lens of the camera.
Advertisers can create deeper customer engagement and create real-time experience to customers with VR. VR is useful to develop larger digital campaigns, create stories to share with customers, and have absolute attention of their audiences.
Role of IoT in Advertising Through IoT a highly personalized experience can be delivered to customers. IoT has the ability and power to build two-way communication with customers creating a magnificent engagement with the product/service. IoT is not just about collecting richer data, instead it connects brands to the real world and can help brands learn about customer behavior. It allows brands to have a more targeted and experiential marketing.
Brands need to evolve with time to grow with needs of the customers. Modern marketers need to ensure the right mix of technologies are applied to the digital campaign. Ultimately brands need to build an unforgettable experience for the customers. With such an advance in advertising along with an optimistic approach a deeper connection can be created between businesses and customers.